What is meant by Display URL, Destination URL in StudAds?
When you're setting up ads on StudAds, two essential fields will catch your attention: Display URL and Destination URL. These are not interchangeable — they have unique roles in how your ad looks and functions.
Display URL – For Appearance Only
The Display URL is the link shown in your ad. Think of it as the “label” for your link, not the actual destination.
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Used for branding and trust
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Can be a simplified or cleaner version
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Doesn’t have to be clickable or functional
Example:
www.BestSkinSolutions.com
This gives viewers confidence in your offer and keeps the ad looking neat.
Destination URL – The Actual Link
The Destination URL is where the user actually goes when they click your ad.
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Must be accurate and working
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Can be a long affiliate or tracking link
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Drives traffic to your real offer page
Example:
https://affiliate-network.com/redirect?id=offer123&track=xyz
Why Both Matter
Using both allows you to optimize for appearance and performance:
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The Display URL keeps your ad professional.
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The Destination URL handles the real redirection and conversion.
In Summary:
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Display URL = Visual, branded, short
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Destination URL = Functional, real, and clickable
This setup is common in PPC platforms to help marketers present clean ads while managing traffic behind the scenes.
